Since rising in popularity over the last decade, infographics have become a staple for communication in schools, businesses, and across the internet.
Infographics have become sought-after tools for digital marketing strategies & a favoured marketing tactic. This is mainly because they’re three times more likely to be shared or liked on social media than any other type of content.
So, what exactly is an infographic?
According to Merriam-Webster, an infographic is a chart, diagram, or illustration used in a book, magazine, or on a website that uses graphic elements to present information in a visually striking way.
More specifically, it’s a collection of images, charts, and (minimal) text that gives an easy-to-understand overview of complex information.
What is the purpose of infographics?
The purpose of your infographic can be based on anything that meets the current needs of your business.
Generally, it’s one of the following:
- The illustration and communication of complex data, i.e. Annual Reports
- Drawing comparisons between products or services
- Creating brand awareness
- Summarising longer content into bite-sized nuggets of information
What are the three main parts of an infographic?
The three parts of all infographics include:
- Visuals (colours, graphics and reference icons)
- Content (time frames, statistics and references)
- Knowledge (facts and deductions)
How effective are infographics?
It’s no secret that in this day and age, visual content is key!
Studies show that the human brain can process images 60,000 times faster than text, while 90 per cent of information transmitted to the brain is visual.
Need more convincing?
According to Jesse Mawhinney and his research for Hubspot:
- Infographics are the fourth most used type of content marketing. (HubSpot)
- People following directions with text and illustrations do 323% better than people following directions without illustrations. (Neomam Studios)
- Infographics have had the most significant increase in usage among B2B marketers in the last four years — now at 65%. (Content Marketing Institute)
Conclusion
Our infographics take difficult data and complex ideas and make them intuitive.
We’ll craft your company’s narrative and guide your audience through even the most abstract concepts, using strategic design and informative flowcharts, graphs, maps and timelines.
Ready to start?
Photo by Margaret Weir on Unsplash
