We listen, with curiosity and empathy. To you, your audience. About what you both want. How you want to say it, and how you want it to look. We spend time analysing the raw content and data, until we know the information inside out and back to front.
Sketching, thinking, talking, we get a feel for the layouts, the main beats of the narrative, and how they interact and interplay throughout the story. As the roadmap of information comes into sharper relief, we interrogate how it’s best served, in text, images, graphs, charts, and infographics.
Taking in all existing brand and design system considerations, we establish a core design style. A visually generous lexicon of colour, imagery and shape. Something human-centred, that doesn’t get in the way, but rather lifts, sharpens, and enriches the solution.
Did we hit the bullseye? Were your core objectives met? With precise web and social analytics, and polling of your audience, we get actionable insights that make the next time even better.